Global Social TV Industry Analysis & Forecasts (2012-2017)

What is social TV ?

Social TV enables social interactions among the viewers. Social TV provides a new and a different way of connecting with the people. Social TV makes the use of social media along with the television which helps people to communicate with each other while watching TV show. Also people can discuss about television content by using internet as a medium.

Social TV brings people together to watch television as a community, it  provides an opportunity for deeper engagement with other loyal viewers.A recent study from UK marketing agency Digital Clarity found 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows.

 

Social TV  & Internet TV are same ???

No. There is a difference between the two terms. Internet TV is something which allows a user to watch a video by streaming a content online or by downloading the video. While social TV provides integrated internet capabilities which provides more advanced connectivity than the contemporary basic TV. There is one more term for social TV i.e. smart TV.

"There are six different types of social media: collaborative (Wikipedia), blogs and microblogs (Twitter), content communities (YouTube), Social Networking sites (Facebook), virtual game worlds (World of Warcraft), and virtual social worlds (Second Life). Technologies include blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms." Source: Wikipedia, 2010.

Social television relies on the above-mentioned relationships to rebuild TV audiences. Social TV involves the use of social media like Facebook,twitter,YouTube etc. which provides more interactive way to connect with the people.

For more details please visit:

http://www.sbwire.com/press-releases/social-tv-market-expected-to-reach-25644-billion-grow-at-a-cagr-of-112-by-2017-385690.htm 

Social TV Benefits :

• Social TV provides more interactive experience while watching TV. The users can chat with friends,can do comments on their favorite shows  and much more. 

•  The users can give feedback to the service providers also the users can ask for their favorite shows so at the end of the day the users get what they want. 

• Social TV involves the use of social media which helps content producers to get a good idea of what is trending,what is criticized by the viewers,also about the choice of the users from different regions. Using such kind of information the producers will be able to produce the shows that matches with the interest of the audience.

 Social Television Industry forecasts:

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

Europe commanded the largest share of the Social TV industry revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

For more information visit :

http://www.prweb.com/releases/social-tv/market/prweb10087766.htm