What is Video on Demand?
As the name implies Video on Demand is a system which allows users to watch/listen video or audio content on demand. The users can select videos that are stored on the central server which can be run on television or computer. The user can pause, rewind, fast- forward the programs. Also the users can download the programs and watch them later as per their convenience. There are multiple uses of VoD like for entertainment purpose, for education, for video conferencing.
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Pros and Cons of VOD:
Pros:
1. The users can access the programs as per their convenience.
2. It requires no additional cabling at the viewing point.
3. Users can watch high quality content.
4. It does not require any additional hardware required at viewing points.
5. It consists of manageable bandwidth requirements.
Cons:
1. It is expensive to implement.
2. Lack of adequate bandwidth is the major disadvantages of Video on Demand. Bandwidth availability is the major problem in the delivery of streaming video.
3. Bandwidth issue may suffer the quality of the video.
4. Due to lack of bandwidth download time may increase.
Major Driving Forces of VoD Market:
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- Reaching audiences on any device
- Delivering best possible user experiences
- Enabling time shifting view
- Unmatched Scalability
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Video on Demand Industry Forecasts:
MarketsandMarkets believes that video on demand services plays an important role in offering internet, telephone, broadcasting and television programs to various industries.Video on Demand industry is expected to experience high growth in the coming years. MarketsandMarkets forecasts the video on demand market to grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) and Latin America (LA) are expected to experience increased market traction, during the forecast period.
For more information visit:
http://www.prweb.com/releases/video-on-demand/vod-market/prweb11547507.htm